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Working as a freelancer for the US market, together with Yup, it’s a Hub - a great team of fellow friends freelancers.

“A Species Between Worlds”, An Interactive Photography Experience by John Mack - is an invitation to contemplate our relationship to our devices and the surrounding world while inciting the introspection needed to prevent the loss of our humanity.

My role was to design a dynamic website Agenda and manage all the Programming updates throughout the web platforms, TV screens and social media.

The Life Calling Initiative responds to our increasing reliance on technology in the Digital Age, and the various challenges this reliance presents to humanity.

Working together with an incredible team (Yup, it’s a Hub), I’ve been the Art Director in charge of designing the brand Identity, stationary and creating a complete brand styleguide with guidelines, rules, and handy tips that communicate the values, realise the vision and reinforce the brand.

The brand logo is the ultimate representation of John Mack’s body of work around the Human & Digital research.

It’s institutional yet flexible and witty, a promise of quality, consistency and reliability. The brand presents it self through a wordmark and a symbol, used separately.

Open Society Foundation (OSF) runs 5 fellowship programs, collectively known as Open Society - U.S. (OSUS) Fellowships.
So far, the fellowships have operated distinctly and now comes an opportunity to bring everyone together (500 fellows) for the first time. I was responsible for art directing and developing the key visual for the event.

Glimpse is a creative studio specialised in Visual Effects, Digital Animation and CGI Production based in Lisbon.

The client was looking for a redesign of the entire visual identity. They felt the need to tweak their identity and create an icon that could easily identify them and keep up with shifts and changes in the company.

Having an icon that speaks to a different audience helps them to be in the top of their game and it’s compatible with the myriad of modern technological devices out there.

There was a special concern on keeping the current design elements that still represent the organization effectively, although with a fresher look and identifiable icon.

John was born in 1976 in New York City. As a photographer he has traveled the world seeking "real moments" of the human heart. Over the years he has published three photography books. His most recent publication, A Land Between Worlds: The Shifting Poetry of the Great American Landscape (2022), is a combination of photography, poetry, and augmented reality and is the official book of his exhibition A Species Between Worlds: Our Nature Our Screens (September, 2022, NYC).

Together with Yup, it’s a Hub, I designed an identity that portraits John’s body of work about shifting realities. The play between Serif and Non-Serif type represents his aproach on the shift between Human & Digital research.

I WORK WITH

FIGMA
ILLUSTRATOR
PHOTOSHOP
INDESIGN
AFTER EFFECTS

visuals

TO CONVEY YOUR MESSAGE